How to know what client wants?

For many companies, the customer centricity is the way how to differentiate from competitors. Heading towards customer, understanding his thinking and ability to offer just what he needs in the way he likes is…

Four conditions of great customer service

Employees, processes, technology, financing – these all are very important aspects of perfect customers service, but clients and often even people within the company are not able to see it. Frequently, the…

CX Strategy – From Planning To Real Outcomes

CX has become a very popular word in many companies recently, but some professionals might not fully understand its real value and strategy ends up only written on the paper. Where to start with CX – from…

How to Establish CX in a Company with NO CX Department

Building the positive customer experience isn´t only privilege of large companies. It can be put into life also in smaller companies with no CX department or budget for bigger activities. It is crucial so that…

PANEL DISCUSSION 1.2.2023

Témata: CX trendy a priority pro rok 2023 - Efektivní metriky CX - Jak "prodat" význam CX uvnitř firmy. Panel: J. Uriga, L. Cingr, K. Boledovičová, E. Šípková

Remove the barriers between customer and seller.

How to manage the price increase so that the buyer accepts it.

Was Bata wrong? Is customer really our boss?

Winners of the Covid period. Why did these companies succeed in CX?

How to work with internal influencers within Employer branding?

In employer branding strategy and activities we work with a number of communication models, but we often forget one of the most important - internal influencers and ambassadors have the power to reliably and…

How Salesforce builds a predictive business machine

Salesforce is the fastest growing technology company in recent years. With its unique product and approach, it achieved sales of $ 17.1 billion in 2020. Let's look together "under the hood" as Salesforce…

The data dilemma - how ethics affects working with data

Technologies related to the collection, processing and evaluation of large amounts of data, such as artificial intelligence, are becoming increasingly accessible and easier to use. Negative examples of large…

Shine and misery online collaboration

Years of online experience summarized in thirty minutes. We all know that a combination of offline-online work, a hybrid world, awaits us. We have no idea how to design it properly, but it is already beginning…

Your customer's smile begins with the smile of your employee!

Business Lease, as a traditional leasing company, has decided to swim against the current. Our goal is to be the best mobility provider, whose services will make the customer smile. We knew that without…

Well-being of staff and remote work

During this practical lecture, you will learn: • How we can define well-being, its structure, pillars and key aspects ... and how to explain it to managers and employees • How we have created a comprehensive…

Effective work with emotions from the perspective of the gaming industry and medicine

In today's Hi-Tech society, Emotions are becoming a key item. Do They Really Decide On Success Or Failure? How do they work in terms of medicine and psychology, and why are they perhaps the only way to succeed…

How to combine leadership, marketing and sales and build a lovebrand on LinkedIne?

How do you connect management, marketing and sales to build a lovebrand on LinkedIne? Why should salespeople support HR or marketer and vice versa? How do you achieve that colleagues become passionate…

What's the point of a bank board member communicating on LinkedIn?

Colleague involvement and client feedback - LinkedIn will bring that too. You will learn more about how a native trader sets his goals on this network, how the whole preparation process takes place and whether…

How to get into the head of the consumer

How do consumers make decisions? What are the key issues in managing customer behavior and how does they relate to the customer experience? Consumer decision-making process in terms of theory and many real…

Democratization of data step by step

There is a lot of discussion about data and working with it. At Česká sporiteľňa, we practically tested how to make data available effectively in the 10,000+ corporation. So we are happy to present a look into…

New reality and DNA customer experience

How resistant was the customer DNA of companies to the virus in the Czech Republic and Slovakia? How has successful brands' approach to customer strategy and design changed? Tomáš Potměšil, who leads the…

How does customer feedback (de) motivate you?

Who is engaged and who should be engaged? Forget about complicated schemes. Customer feedback is tremendous because it gives employees recognition. How to collect feedback, how to gamify it, how to link it to…

Behind the scenes of the world's top brands and ads

See with us "behind the curtain" of the world's strongest brands and interesting advertisements. Thanks to data from Kantar, we will be able to find out what the common features of the strongest brands and…

The brain - the biggest asset of any company

Many people don't care about their brains because it's not visible. However, during the lecture of a respected neuropsychologist, we will look at how a change in brain function can affect mental well-being in…

Behavioral economics

The subconscious affects not only the behavior but also the perception of customers. What does this mean for CX? Why do you need to be careful about what your customers tell you and what they ask you to do? We…

Gamification

How is it possible that games can draw us in and keep us motivated, despite the fact that most of the time we tend to solve problems in them, we try, we lose many times, but we still consider it fun and a good…

Everybody knows but why no one cares…

Why even talk about the experience of a customer or employee in a corporate environment. The number mantra does not meet why someone wants to work for the company, nor is the price of the product a reason why…

Our people are our main asset. So how we can profit

First, the company must fall in love with its employees and then it will be attractive to customers as well. We go beyond concepts such as employee engagement, loyalty or motivation. Everyday experience with…